From Vida, we feel the commitment to accompany the growing musical talents of our country. For this reason, the performances of renowned artists at national and international level are interspersed with performances of national or state talents who are just beginning to make themselves known.

Over the years, we have been able to demonstrate that our careful selection of emerging artists in whom we have decided to trust end up consolidating, later on, as great headliners of our country's music scene. Rosalía, Sílvia Pérez Cruz, Benjamin Clementine, Rigoberta Bandini, Maria Arnal, Father John Misty, Shame or Fountains DC, among many others, are examples of musical bets that had the support of Vida before becoming popular.

Beyond the interest in attending the performances of established artists, our audience also understands Vida as a cultural experience of discovering emerging talents that will often end up becoming a trend in our territory.

That's why one of the tasks for which we feel most responsible as an organization: to act as a great window to both present and emerging culture.

It is a unique value that defines the philosophy of the festival and that has managed to generate an audience committed to our project and to support new musical proposals.